From the creators of Halo and Destiny, Bungie returns to its roots with Marathon. The high-stakes PvP extraction shooter is a fresh take on the original IP that started it all. I served as the brand designer and helped shape the visual identity.
Role: Branding | Graphic Design
Moodboard
01 - The Brand
Brand Identity.
Marathon’s visual identity was developed to feel like a premium product of its world. Campaigns were art directed with the same intentionality found in high-fashion brands, treating skins, equipment, and products as coveted objects of desire.
02 - Localization
A ship called: Marathon
I led the visual localization efforts for Asian markets, adapting the brand identity. While the English Marathon wordmark was established separately, I was responsible for developing localized logo systems that maintained the look and balance of the original identity.
03 - Campaign
Select Works
A curated selection of work created for Marathon. This gallery highlights the franchise's visual language, from luxury-inspired advertising and in-world product storytelling to global localization systems and exploratory design concepts.
